HOW WE WORK
Our work is guided by the clinical perspective of Ebonie Lovell-Dancy, a practicing LP-MFT who currently works in a private practice. Whether you're growing your team, filling your team's calendars or stepping into the owner role, we connect organic marketing, inquiry follow-up and hiring support, starting with how your practice works today.
Request a ConsultationThe cycle keeps running after the growth moment.
01
Build or strengthen your practice's presence as a trusted, knowledgeable and supportive practice, and a home for clinicians who share those qualities. Make it more likely your practice is found by clients who fit, and limit uncertainty around whether or not new clients reach out frequently.
02
Turn interest into first appointments (Cedar plans). We follow up on messages, voicemails, emails and form submissions, call people back, schedule consultations and first appointments, verify insurance benefits and get intake documents signed before the first session. We ask each inquiry how they found you, which shows what your marketing brings in and when clinicians are filling up.
03
Grow your team when calendars fill or when your front office needs support. For clinician hiring, we cover role design, role marketing, screening, first-round interviews, offers and onboarding. For administrative staff, full-time or part-time, we plan and market the role, screen applicants and run first-round interviews, then send you the candidates who fit. Hiring Support is priced per hiring cycle, separate from your plan.
Then we introduce the new clinician through your organic marketing, and the cycle continues.
Content themes meant to relate to, and attract clients looking for the types of support your practice offers. We tie the content to who has openings, groups and alignment to seasonal topics. Planning also involves identifying potential referral partners that make sense to attract.
Gathering bios, photos and approvals from your team, checking each post for privacy and ethics, and keeping the posting schedule on track. It also includes engaging the referral partners identified in planning through your organic social media content.
Captions, graphics, carousels and edited video. When video helps, we provide guidance on filming methods, and do the editing.
Your part: approval before anything is posted, and the occasional clip when video helps.
Referral partnership development
Ongoing email outreach to the referral partners identified in planning, to introduce your practice and keep those relationships going over time. Each email is written one-to-one for that partner, not sent as a newsletter.
Search visibility, in three parts.
Updates made in your website's editor so your pages clearly describe your clinicians, specialties and locations, written with the words people use when they look for care.
SEO blog posts that answer the questions potential clients are asking and show your team's knowledge. Lite Sage includes one post a month, and Full Sage and Cedar include two.
Support for your Google Business Profile and your practice's presence beyond your website, so the details people find about you stay consistent and current.
Your part: approval before anything is published.
If you're hiring, filling new clinicians' schedules, opening your first or additional office locations, or stepping back from a full caseload so you can run the practice, it's worth a chat.
Let's talk about where you want your practice to grow, and how the Cycle of Support can connect the work.
